Lessons in Writing

Some people are gifted with the gift of writing while others are not. However, it is important for everybody to know the basics of good writing, regardless if you are a writer or not. We all need to write something in our lives and it is best that we do it well. If you want to be a good writer and if you want to be effective, you will have to work hard for it.

The first lesson in writing is to know your audience. When you  know what your audience is like, you will be able to communicate well with them and you will be able to hold their attention. They will be less likely to just just look at your page for a few seconds and leave. Remember that a message aimed at everyone will appeal to no one.


Before you start typing a single word, you should decide what your goal is. Do you just want to to simply share information to the public? Do you want to educate them? Do you want to explain complicated stuff to your audience? Or do you want to inspire readers to take action? Do you want to write about NZ accounting software?

When writing you must avoid cliches and you must go direct to the point. You must be brief but you must also be concise. Instead, you should try to come up with fresher metaphor or better words to describe things. Keep sentences and paragraphs short because the last thing you want is to bore people that they would not want to come back to your page.

Writing About Wedding Photography

Getting people to know your business exists is just one of the many ways for you to get customers through your door. If people do not even know that you have a wedding photography business, how do you expect people to come and find you? Blogging is one of the many ways to get your message across.

It is important to understand that photography is a business and it a personal business. You provide your services taking great pictures so that people may have something to look back on fondly. Your customers trust you with some of the biggest moments in their lives and it is only proper that you deliver what you promised them.


The blog will give you an opportunity to showcase your Auckland wedding photography service so that they can see exactly how good you are and what they can expect when they hire you take pictures of the biggest days in their lives. On your blog, your customers will see a lot of important information about you. They will see your motivations, as well as how you treat your client. Best of all, it lets them see some of your greatest work, which might just convince them to sign up with you. You can even ask some of your clients to share their most memorable photos which you took.

By establishing your personal brand, you set yourself apart from the rest of the photographers and you can get your unique voice across to your prospective clientele. A wedding photography blog is also very easy to maintain and does not cost a lot of money.

Proofread Your Content

I cringe at the thought of a published article with misspelled words, missing commas and periods, and atrocious vocabulary. Content like this should be completely avoided and content like this should never be published in the first place. I distrust websites, as well as authors who post such horrendous content. It is a must for everybody to check their articles or blogs before posting them for the general public to read.


Content is king, yes this is true and by this experts mean content which has been proofread before clicking on publish. Why is it important to proofread? First, you would not want to be the laughingstock of the blogging world with horrendous vocabulary, a misspelled word rate of 90% and content that just does not make sense. Not only will this affect you personally as a writer or a blogger, this will also affect the reliability of your website.

A website with numerous mistakes will not draw users to it and will not encourage people to come back to it and check for the latest updates. As a matter of fact, it will not be treated as an authority on the subject or subjects it is about. If you want your site to be treated as an authority on any subject, you have to make sure that you exert the work needed, such as making sure that your content is well-researched and proofread before it is published. If you are taking about an NZ accounting software, your entry must be well-researched and entertaining enough for people to read until the last word.

Creating Entertaining Content for Your Blogs

Creating entertaining yet informative media content is something which is easier said than done. Not everyone has the talent to come up with articles or content which make people laugh and give them the information they want so they look at your as a trusted source and come back regularly to your site. If you find somebody who can do that, you should consider him or her a treasure and keep them in the company.

Blog notes on Laptop

It is fortunate for today’s writer to have so many tools to help him come up with the best content possible. The first thing you want to do is to come up with an interesting subject or topic. Let’s say you want to write about rat control. Type the keywords in Google keywords planner to get a few inspirations for your blog. You want to look for a phrase that do not have a lot of competition but with a decent amount of monthly searches.

After coming up with a blog subject that takes on a popular or controversial topic, you may want to look into sharing your own opinions to make the blog more personal and memorable for your readers but do make sure that you are stating nothing but the whole truth. Ask the five questions when writing content for your blog. Ask who, what, when, where and why.

Always cover the basics and FAQs when you are writing your content as this will make your posts more engaging. You as the writer may be very familiar with the subject matter but your readers may not be.

Content is King

In the world wide web, there is a lot of competition. If your website is about dating, you will see countless dating websites for old people and young people. If your website is about earning money, you will see thousands similar websites competing for the user’s attention. If you have a website about bad credit tips, you will see countless other websites talking about pretty much the same things. So, how do you set yourself apart from the competition? How do you stand head and shoulders above the rest?

Using Computer

The answer is your content. If you have well-researched, well-written and entertaining content, people will seek you, visit your site and check regularly for new updates. They have to like what they see and what they read if you expect them to keep coming back again and again.

Having a writer who can make the public laugh while educating them and informing them about your product is a very big advantage. When you have great content, you have won half the battle and you need not struggle very hard to compete with other sites. Plan about the content that you are going to write. Make sure that they are of interest to the users so that time spent writing content is not time wasted.

Is Outsourcing Good?

A lot of people are asking if outsourcing is a good idea or it is one of the worst decisions a business owner can make. Well, outsourcing is good or bad, depending on how you look at it and depending on how you run your people. Huge companies such as IBM, Twitter, Facebook, Google and any others outsource some of their work. If companies with revenues in the billions outsource, then I am pretty sure that it is a good thing. However, for you to succeed just like them you have to know how they run their staff.

OUTSOURCING. Word cloud concept illustration.

When you out source your work, it means that you will not be seeing your staff face to face, unless you travel and visit them. Fortunately, this has been made easier by the help of the Internet and computers. Now you will be able to have a teleconference with people from all over the world with no difficulty. Audio and video is impeccable even if the person you are having a meeting with is thousands of miles away. You will now be able to track their progress and have a weekly meeting with them for updates.

Paying your outsourced staff is also not difficult today thanks to various services such as Orbit Remit. You can find them on Facebook for more information.

Outsourcing Web Design

The world is becoming a much smaller place thanks to technology. Now, we are able to do a lot of things which were not able to do before.If you are a busy person who runs an online business, has a website on the side or wants to start one and are not an expert; you can always hire somebody else to design your site or run your site for you.


There are various people who you can outsource. As a matter of fact outsourcing has become a big business. Giant tech firms such as Dell and HP even outsource their customer service and tech support. There isn’t a shortage of talent from various parts of the world who are experts in different fields. Paying outsourced workers is not difficult.as there are many methods to pay outsourced workers now and one of them is through USA money transfers.

With efficient experts who you can rely on to help build your site, much of the work can be delegated to someone else so all you need to is to monitor them and think of various ways to grow your business. You can then use your time and effort for something more important such as analyzing reports and looking at trends so you can capitalize on what is in demand right now and increase your revenue.

Design – The Key to Winning the Web

If you want your business to succeed in the World Wide Web, design is of utmost importance. Nobody wants to click on webpages which are cluttered or confusing. Users want to be guided and they do not want to have to jump through many hoops just to get what they need. It is a waste of their time and people have other better things to do aside from clicking here and there on your website.


Simplicity is key in designing websites. The simpler and straightforward your website is, the better. Aside from a good content, your customers will be engaged with a simple website such as DatingNZ which allows them to find what they need quickly.  Nobody turns people off more than complexity. If your website’s navigation is hard to understand, visitors will be more likely to leave as soon as they open it and look for other alternatives.

It is advisable to hire a professional when designing your website, especially if you are a newbie who does not have any idea how they should be created. These are numerous points to consider and follow when creating a site if you want a clean look. When you present your company well on the World Wide Web, you will get a better response from consumers.

Keeping it Simple

Keep it short and simple, or KISS; it’s something that we’ve heard at point or another, and I totally didn’t understand the concept the first time I encountered it, but as I started to design and photography projects myself, I then truly understood what it all meant. Why put in 1,000 features, when 1 feature can do the job, why put 10,000 buttons, when 1 button can do the trick? Keep it Short and Simple! That should be the ideal approach in design.


When working on a design, it should be clean and clutter-free, this prevents a lot of wasteful effort from being exerted; it also makes the end product user friendly, intuitive, and marketable thus making it appealing to a lot of people, and this can be applied in other endeavors as well, particularly in portrait photography, you need to take the picture in a clean environment, free from distractions. The KISS concept makes everything easier and simpler.

The Essence of Design

Websites without design are like people without faces or personalities. It is the design that gives the website its identity, its character. This is where many website owners fail at. Many of them tend to neglect the essence of design. They tend to forget the design is just as important as the content. It is as important as all the essential parts of a website. One must also keep in mind that the design should capture the soul of the business or website. The color palettes, the fonts, the layout, the images and all the other things should jive well with the atmosphere and personality of the site.

This is why it is important to determine what kind of website you have first before creating the design. Say, for example, you have a dating site like DatingNZ, you must visualize a kind of design that truly captures the soul of dating, of relationships. The designer must experience or should know a thing or two about dating in order for him or her to really create something that captures the soul of dating through design.  The design must not be far-off from the content of the site. They should be a perfect fit like a pair of shoe.