Websites without design are like people without faces or personalities. It is the design that gives the website its identity, its character. This is where many website owners fail at. Many of them tend to neglect the essence of design. They tend to forget the design is just as important as the content. It is as important as all the essential parts of a website. One must also keep in mind that the design should capture the soul of the business or website. The color palettes, the fonts, the layout, the images and all the other things should jive well with the atmosphere and personality of the site.
This is why it is important to determine what kind of website you have first before creating the design. Say, for example, you have a dating site like DatingNZ, you must visualize a kind of design that truly captures the soul of dating, of relationships. The designer must experience or should know a thing or two about dating in order for him or her to really create something that captures the soul of dating through design. The design must not be far-off from the content of the site. They should be a perfect fit like a pair of shoe.
It’s important to keep in mind that web design is about more than just the aesthetic or look of the site. This is an important part of that, in the sense that a more aesthetically pleasing site will tend to be liked more by visitors. But web design also encompasses a number of important aspects, related to the utility or usefulness of the website.
For instance, this includes whether it is possible to make a purchase on a site. This is something that more people are expecting. It also includes whether the site makes it easy to get in touch with the company. This is important because if someone visits www.rollerblinds.co.nz and would like a quote on a customized job, there has to be an easy way for the prospective customer to make this inquiry. This also includes how well the website looks and functions on different devices. Ideally, it should look good and be easy to use, whether it’s viewed on a laptop, tablet or phone.
Web design is something that is so important because the visitors to those websites will gain an impression, based on how it looks and how easy it is to navigate. If they have a pleasant time because the site looks good and the navigation is intuitive, that will also affect how they view the company behind the website. But the opposite is also true.
This means that it is important to make sure that your web design is above par. For example, if you’re running a North Shore investment property firm, and you want to send the message that your people are professional, you will need to make sure that your site is professional too. Images should be crisp and compelling. The color scheme should harmonize with your company colors, while also being easy on the eyes. The text should use an easily readable font, at a size which is also easily legible. The whole thing needs to look well put together and polished.
All you need to do is walk down a street, in order to find inspiration for great design. Some of that inspiration will come from nature. Are there any plants or flowers planted along the road, or in flower boxes? You can have a look at the colors in these plants and flowers, as well as the shapes that their stems and vines take, for ideas on curves, lines and hue.
You can also have a look at how people have decorated their own homes, if you’re in a residential area. Maybe someone hired some Chch painting services to take care of a particular wall. Is there any pattern there that seems interesting? What about texture? Keep in mind that even if the surface is monochromatic, there may still be some interesting textures at work. And then have a look at the people walking past. What are they wearing? How do the fabrics move? Keep all these in mind when you go back to your computer to work on design.
There are some design objects which receive a lot of attention. Mobile phones for instance, get judged on a regular basis, depending on whether the new design is good and whether it has something additional to offer compared to last year’s design. Cars are another product where there is a lot of attention paid to the design of each model, and how the design language evolves. While these larger items are great examples of both good, bad and mediocre designs, depending on the specific product, it’s also important to consider that the design of small items also teaches a lot.
USB or flash disks for instance, come in a lot of different shapes, colors and looks. It can be interesting to see how these small items continue to change. Some products will be more modern and minimalist, while others are more festive, funky and fun. And yet, the design is still relatively well developed and constructed. You can also look at the various plastic tags for keys. In a similar manner, these tags have many different designs, some of which are more functional, while others are less so.
Design needs to be done properly in just about anything. It helps to make interacting with something more pleasant, and it helps the experience of interaction to be more intuitive. This is particularly important for sites on the web. For instance, a person might have a simple blog where he writes about all sorts of things. He may not really even be doing it for visitors. Perhaps he treats it more like an online journal.
Even in that kind of situation, it makes sense to try to improve the look of the blog. After all, he’ll be looking at it on a regular basis. It might be more pleasant at the personal level if what he’s looking at is easy on the eyes. This is also true for other sites. For instance, an online bedding store would clearly benefit from good design, as well as any other e-commerce type website for that matter.
In a lot of ways, it’s the design of the site which sells it to visitors and prospective customers. It’s clear that if the site is poorly designed, then that’s going to be a turn off for many, and those people will look elsewhere for the products or services they need. But even when the site looks okay, there is still room for improvement. This is because people will rarely stop at the first site they see. Instead, they may have 3 or 4 tabs open in their browser, and they will be comparing the various sites.
So there is something to be gained by having the site that has the slickest design, while also remaining quick to load and easy to navigate through. Examples of design, such as the Tegan Johnson, wedding photographer site, and similar websites, can be used as starting points for a discussion of good and helpful design.
There is always going to be some quirkiness involved when designers work with clients. If the designer is lucky, the client will simply describe what they need, and give the designer the necessary leeway to get it done. However, there are many clients who are more hands on, and in some cases this can truly make the experience a difficult one. This is because the communication can become difficult and tricky.
The client may want something specific, but instead of explaining what this is, the client may end up saying that they want a particular color scheme, or shape, or some other specific design component. But then when the designer provides that, the client isn’t satisfied. In an ideal world, this wouldn’t happen. Ideally, it should be like taking care of a wasp problem. The client would say that they want the bugs gone, but then leave it up to the professional to get rid of wasps, instead of trying to help. But then, this really is a complicated situation with no easy answers.
Some business owners might not recognize the importance of good design to the growth of their company. Maybe they focus more on the creation or crafting of their products. Perhaps they offer a service, and they don’t think good design has much of a role to play in it. Whatever the reason, it’s time for people to realize that good design does have an impact. As a corollary, bad design will have negative consequences. Consider business cards. Companies and employees hand these out all the time. The problem though is that your business card may not have much of a chance at standing out, if its design is lackluster or bland.
Or consider loyalty card printing. These cards are a great way to reward people for patronizing your products or services. At the same time, these cards can also provide an opportunity to capture your clients’ interest or imagination, if the card is designed well. This takes time, however, as well as a willingness to have someone talented work on the look of the card. So do what you can to take advantage of this opportunity.